Mass media criticism - marxist analysis from ad Essay

Mass media criticism - marxist analysis from ad - Essay Example rly about the happiness and joy which surrounds the family and demonstrates the fact that being in McDonalds showers nothing but contentment and jubilation. Also shown in the ad is the fact that there is an interaction between the family and the guy sitting in the other booth. This interaction is rather a friendly one. as depicted by the huge smiles on the black guy and the father with his child. The Marxist theory emphasizes over the importance of social class, keeping in effect the ownership by the media and the response of the audience to the media text that is being brought forward. Talking about how the audience will react to the ad, there are certain point of views that can be emphasized. The major response of the audience will be positive. The ad depicts harmony and peace as well as joy and delight. Also, the audience will give an optimistic response to the ad because the ad emphasizes on a family-oriented nature and how it brings nothing but happiness all around. The audience might also react in different ways to the involvement of African- Americans in the ad and not white people. Some people might act in a negative manner however, others might have a positive response to having African Americans. 1970s was the time during which the African-Americans rose to greater heights than before. More visible than ever, African-Americans became a formidable presence in entertainment, politics, and science. This ad thus depicts the time of joy for the African-Americans. The text written at the bottom shows that McDonalds is a casual and comfortable place and invites the targeted audience by mentioning about the quick service and about the excellent quality food. talking further about the ad, it shows that how Macdonalds packages history and concrete memories to sell products that enlists its audience in the commoditization of memory and celebration of basic ideological values of U.S. society (i.e. patriotism, the continuity of history, family, consumption, etc.). The