MKTG Essay Example | Topics and Well Written Essays - 250 words - 1

MKTG - Essay Example Teenagers and young adults spend countless hours in front of their television playing video games. The graphics and capabilities of video game consoles such as X-Box 360 have come so far that it is enabling marketers to become creative in the ads they develop through video games. Video game developers are able to gain extra money by introducing ads into their games. This is a brand new advertising medium that has lots of potential for growth. The use of adverting in video games is done through subtle subliminal messages. A lot of games such as Grand Theft Auto there are entire cities illustrated as part of the plot. Advertisers use these virtual cities as their breeding ground for ads. Companies such as Coca-Cola might place a vending machine in the video game; car manufacturers might use their brand name in the car models players’ use in games such as Grand Turismo. Due to the amount of hours gamers spend playing, marketers want to capitalize on this alternative media to send their messages to potential customers. Work Cited Page Emarketer.com. 2011. â€Å"Video Game Advertising.† 5 April 2011.